Business Trends Affecting YouTube




This is Amanda Perelli. Welcome back to Insider Influencers, our weekly summary of influencers and the creative economy. Sign up for our newsletter here.

It can be difficult to get a job on Instagram, and some candidates have found creative ways to get the hiring manager’s attention.

Instagram offers perks and benefits such as free meals and paid vacation programs. Based in New York, it has a gelato bar, library and wallpapers specially designed for Instagram.

My colleagues Sydney Bradley and Lauren Johnson spoke to several former employees about what it would take to complete the interview process and land a job on Instagram.

Some important points:

Hiring managers are looking for candidates who understand Instagram products as well as competitors like TikTok and Snap.
A former Instagram recruiter from 2016-2019 recommended candidates to understand the problems facing the company and provide solutions to those problems.
Suggest former employees can talk about what the company focuses on so they can discuss it in interviews.
Prior to the pandemic, candidates were usually invited for on-site interviews on one day, as applicants may be from different cities, with three to five interviews scheduled for that day, according to one former Instagram recruiter.

Hiring managers are interested in knowing how candidates solve problems creatively and are passionate about working for Instagram.

Some of the top influencers earn big salaries.

Brand partnerships are the most popular way for influencers to make money. But there are many others. My colleagues Dan Whatley and Sidney Bradley and I have detailed the main ways that online influencers earn.

Some of the ways influencers make money on and off the platform include:

Join a Partner Program or Creators Fund
Selling branded merchandise or clothing
Many content creators ignore the monetization features built into the platform, and generate additional revenue by marketing their apps and promoting product sales on other websites like Etsy and Depop. With the help of a manager or agent, content creators can land lucrative sponsorship deals with major consumer brands.

Check out the 9 main ways influencers make money here.

Charlie Atkins Instagram Influencers.

As the fashion industry in general is battling a pandemic, active apparel is thriving, with sales and social media engagement increasing.

Sydney details key findings from the latest Trackr report, including the top sportswear brands and fashion influencer content by category.

Trackr reports that the number of influencers mentioning sportswear brands increased by 101% in the first half of 2020 compared to the same period last year.

Here’s a breakdown of fashion influencer content by category, according to Traackr’s analysis for the first half of 2020 compared to the previous year:

Sportswear (+331% reviews)
Sleepwear (+ 177%)
sustainable (+81%)
Read on for the full list and data on the Activewear boom here.

Skin influencers like Skincare By Hyram have mushroomed in recent months, touting brands like CeraVe and The Ordinary in their content.

Sydney details key findings from the latest Traackr report, including the top five skincare brands and high-engagement “up-and-coming” skincare influencers.

In the first half of 2020, the number of skincare-related content posts increased by 197% compared to last year, according to Trackr.

Skinfluencer favorites CeraVe and Vaseline lead and have the highest increase in interactions between brands in the Traackr data, with CeraVe increasing interactions by 309% and Vaseline by 377%.

The creators on TikTok have shared their skins before and after using the Skincare By Hyram range that he recommends in his video.

“He promoted us as part of a regimen to treat what I call juvenile acne,” says Tom Allison, co-founder of CeraVe, which has since employed Hiram. “Many of his followers are Generation Z-er who suffer from this skin problem.”

Read more about last year’s top performing skincare brands here.

More creative industry coverage from Business Insider:
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This week from the Digital Culture team at Insider:
A Donald Trump supporter holding a QAnon flag visits Mount Rushmore National Memorial on July 01, 2020 in Keystone, South Dakota. President Donald Trump is expected to visit the memorial and speak before the fireworks display begins on July 3.

Legalization of conspiracy movement spreads between extremists and right wing.

Their theory focuses on Donald Trump as the protagonist who uncovers a vast network of child smuggling run by powerful media figures and Democrats.

Insider Rachel Greenspan wrote that trafficking experts said QAnon’s accusations of saving children were misleading and misleading.

In early April, several popular lifestyle influencers on Instagram spread the message of the conspiracy theory by repackaging it as a call to end human traffic for King.

Influencers, mostly white women, have brought their lifestyle, upbringing and fashion content to the subject of QAnon, focusing on a religious point of view or raising children.